On May 29, 2024, I had the honor of attending Cha-Ching’s One Million milestone event. It was truly a remarkable experience to witness the impact of their financial literacy program. As a dedicated advocate for financial literacy, it was incredibly heartwarming to see the positive change being made in the community especially the youth! Allow me to share more stories from the event in this post.
Cha-Ching’s One Million in Philippines: Building Resilient Communities through Financial Education
Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company, in partnership with Junior Achievement Philippines, celebrated one million students nationwide who have been taught basic money management skills through the financial literacy programme Cha-Ching. Beneficiaries and co-advocates joined the milestone event to commemorate this achievement.
Created by Prudence Foundation, Cha-Ching is a financial education programme for children aged seven to twelve. It is a series of animated, music-based cartoons developed in partnership with Cartoon Network Asia and Emmy award-winning, Children’s Educational Specialist, Dr. Alice Wilder. A school curriculum programme was also developed with Junior Achievement Asia Pacific to instill good values, knowledge, and behaviour around money in children.
A Reason to Celebrate: Reaching One Million Students in the Philippines
The event underscored the shared commitment of Pru Life UK and Prudence Foundation, together with Junior Achievement Philippines and Junior Achievement Asia Pacific, one of the most impactful youth-serving organizations, to equip young students with the necessary skills to build a brighter and more secure financial future through the Cha-Ching curriculum.
Sanjay Chakrabarty, Pru Life UK President & CEO, welcomed the participants and guests by sharing how Pru Life UK champions financial literacy through Cha-Ching and its local programmes which are aligned with the company’s community investment efforts on building long-term resilience for communities.
In a panel discussion, public and private sector speakers shared their insights on the importance of financial literacy education, the progress made in institutionalizing it in the school curriculum, and the plans and outlook in furthering financial literacy in the country. Panelists include Pru Life UK President and CEO Sanjay Chakrabarty, Prudence Foundation Regional Programme Manager Pia Warburton, and Department of Education Assistant Secretary for Operations Dexter Galban.
Future Strides for Cha-Ching
Additionally, Cha-Ching has introduced innovative initiatives such as “Cha-Ching Money Adventures”, an interactive online game and a dynamic learning platform designed to equip students and teachers with vital money management skills. These efforts have been recognized with prestigious accolades, including the Silver Asia-Pacific Stevie® Award in 2021 and 2024, and the Money Awareness and Inclusion Awards in 2022, highlighting Cha-Ching’s commitment to promoting financial literacy among Filipino youth and its dedication to continuous improvement and innovation in financial education.
About Pru Life UK
Established in 1996, Pru Life UK is the pioneer of insuravest, or investment-linked life insurance products, in the Philippines and is one of the first life insurance companies approved to distribute US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru Life UK has expanded its reach to over 170 branches and general agency offices in the Philippines, with the largest life insurance agency force with more than 37,000 licensed agents.
For more information: www.prulifeuk.com.ph
About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential plc across Asia and Africa. We aim to create a better future for our communities by making them safer and more resilient to life’s risks. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.
For more information please visit: www.prudencefoundation.com
About Junior Achievement Philippines
Junior Achievement of the Philippines (JA Philippines) is a proud member of JA Worldwide®, a global nonprofit organization dedicated to empowering youth. JA Philippines offers K-12 programmes focused on fostering financial literacy, work readiness, and entrepreneurship skills among young individuals. With nearly a century of experience, JA has implemented successful programmes across 123 countries, collaborating with academia, government, and the private sector.
JA Philippines has been recognized for its outstanding contributions and partnerships. The organization has collaborated with various corporate social responsibility (CSR) projects. This collaboration highlights JA Philippines’ commitment to promoting economic empowerment and providing opportunities to the youth. The global impact of JA Worldwide has garnered significant recognition. The organization has been nominated for the Nobel Peace Prize for two consecutive years due to its remarkable achievements in empowering youth globally and its ability to foster unity amidst diversity.
For more information please visit: www.japhilippines.org
Are you passionate about empowering youth and shaping the future generation? Volunteer with Cha-Ching and be part of our impactful initiative recognized at the 2024 Asia-Pacific Stevie Awards! Join us in our pursuit of transforming lives, one student at a time. By becoming a volunteer, you’ll play a vital role in equipping young minds with essential financial literacy skills; you may visit https://www.cha-ching.com/en/.